Dell Do You Print launch campaign

Starting with the initial question of 'Do You Print?' to gauge customer needs, 400 designed the identity and launch campaign for Dell Printers. With the ability to be tailored for each type of printer, the identity was bold and recognisable. The launch consisted of banners, posters, merchandise and a 'swatch booklet' of printer information for the sales team. This sales aid contained competitve information, awards, and key upsell paths for all printers. Using a stong grid structure, the information was sectioned by type of printer, using the colour coding dervied from the logo to enable sales teams to find information quickly. Easy to understand graphs and charts were utilised throughout the document to instantly demonstrate comparisons. The document was also produced using a binding ring which enabled it to be updated cost-effictively.

See more projects in: Branding, Launch campaigns, Technology, Dell

Back to work menu

Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics