Timeplan brand refresh

As the longest running and most established education recruitment company, TimePlan had a great history which unfortunately came with a dated logo and an inconsistent brand style. Looking to retain links with their past but reflect the forward thinking organisation that they are, TimePlan came to 400 to refresh their brand and give them a consistent style.

Using their current logo as a starting point, 400 corrected the forced typography in the marque and reduced its size and placement to shift the focus to their name. Using the perfectly formed, circular letter forms of Avant Garde in the name, the logo is reminiscent of a teacher's handwriting style. The colour palette was refreshed and warmth was injected by using warm reds and greys as the new corporate colour scheme. As a final measure, comprehensive guidelines and stationery were developed to ensure their brand was strengthened by consistent application.

See more projects in: Branding, Business services, Education, Timeplan

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Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics