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Plum Invite
As a way of thanking clients for their support, Plum will be hosting a party to celebrate their first year in business at The Globe Theatre. Having created their brand, 400 was approached to design an invitation that would attract attention, build awareness of Plum and generate a positive response from the recipients.
The chosen solution was a die-cut number one out of heavyweight purple stock to match their primary brand colour, which was then foil-blocked with the event details. By sending the invitation out in semi translucent bags, the viewer can see the shape within, adding to the impact of the design. As well as clearly communicating the theme of the event, it acts as a reminder of the bold simplicity of the Plum brand.
See more projects in: Literature, Exhibitions and events, Business services, Plum Consulting