Aspiration Age

Funded by the Housing Corporation, One Housing Group has investigated how older homeowners can use equity to maximise their retirement housing options. 400 was approached to design the report of their findings, titled Aspiration Age. A 12 page summary was produced initially, providing background to the research and an overview of the project in a reader-friendly format, followed by an 84 page full report.

OHG's role in the project is emphasised through dynamic application of their identity, while colour-coding and alternative paper weights clearly define each section. Bold typography and large imagery provide an aspirational feel that is sympathetic to the subject of social housing for the over 50s. Digital print and high quality FSC stocks reinforce OHG's environmental credentials without compromising production quality.

See more projects in: Literature, Property, One Housing Group

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Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics