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MHO 's ambition in the future of their business is highlighted throughout the document. Printed two colours to reduce costs, with dominant MHO
purple we maintained the strong brand presence. To enhance the brand, key words were chosen and boldly showcased on the binder and throughout the
document to direct focus on core elements in the plan.
Sticking to corporate guidelines, the binder was screen-printed on cairn board made of 100% recycled post consumer waste with inner pages printed on FSC certified paper. At A5, the 120-page business plan is small enough to sit on a desk for easy reference, with text set in a single column grid with ample white space to ensure legibility and easy navigation.
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