Expression of Interest Document

Following the success of previous 400-designed bid documents, Engle Architects asked us to package their latest expression of interest, the regeneration of The Malls shopping centre in Basingstoke.

Opting not to brand the bid at this early stage we chose to instead develop a distinctive typographic style and colour palette that would provide a solid foundation for the next stage bid document should they be invited to submit their proposals.

The aim of the document is to clearly communicate the architects' vision for the project so we chose to work with VAG-Rounded, a font synonymous with legibility and friendliness. A complimentary palette was also created, based on a vibrant transition between Basingstoke's blue and yellow town colours.

Solid colour, large type, eye-catching photography and spacious layout combine to create a document that is confident, engaging and informative.

See more projects in: Bid Documents, Business services, Property, Engle

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Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics