Deluxe Brand Update

An updated professionalism was needed for Deluxe to reflect their level of service, and re-connect with their high-end audience. Deluxe are one of the world leaders in catering for private jets and we wanted to make this reputation visible through their logo. By refining it into a more simplistic and distinguished flow of typography we allowed the elegance to speak for itself, as opposed to being forced through over complicated swirls. The leading between the characters also sets a distinguished space, making the brand prominent and defined, whilst maintaining a charming simplicity.

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Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics