City Law identity
Having established themselves in the financial services litigation market, a change in legal name represented an ideal opportunity to reposition City Law to reflect their unique selling points.
Competing with large law firms, the new identity needed to demonstrate their boutique nature and personal touch while maintaining a credible and trustworthy feel. A bespoke rounded marque was crafted from the company's initials and combined with bold and approachable typography. After developing a sophisticated colour palette, the identity was applied across a full range of stationery and printed on a high quality lined paper stock.