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for Commonwealth Parliamentary Association
Show allWestminster Seminar
Following the success of the last year's conference on International Aid Effectiveness the CPA asked 400 to brand the 2009 Westminster Parliamentary System conference. This annual series of seminars for delegates who are relatively new to parliament throughout the Commonwealth required a design that could be updated year after year, and which positioned the CPA UK branch as a forward thinking organisation without neglecting its heritage.
As the conference was focused specifically on Westminster, a contemporary illustrative mark was proposed that combined a silhouette of its distinctive skyline with a graphic to communicate the idea of distilling information.
This branding was applied to a range of conference materials including an A5 wiro bound pack with tabbed dividers and a section for notes to ensure all information from the event is kept together for future reference. This format reduced packaging and print costs, providing a cost effective and functional solution that can be easily updated.
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