WFD branding
After undergoing a period of organisational change, Westminster Foundation for Democracy (WFD) needed a brand that accurately
reflected their ambitious objectives.
Highlighting the connecting and collaborative nature of their work, 400 created an identity that captures WFD's international focus through
a globe icon composed of converging lines and segments of colour.
Global brand guidelines were developed, along with a website, corporate literature, launch materials and environmental graphics.
After undergoing a period of organisational change, Westminster Foundation for Democracy (WFD) needed a brand that accurately
reflected their ambitious objectives.
Highlighting the connecting and collaborative nature of their work, 400 created an identity that captures WFD's international focus through
a globe icon composed of converging lines and segments of colour.
Global brand guidelines were developed, along with a website, corporate literature, launch materials and environmental graphics.
WFD website
Increasing accessibility was one of the main aims of the website redesign, by increasing the overall width of the site, space was available
for a larger image area and type size without increasing the need for a visitor to scroll. More focus was directed to the crux of WFD's accomplishments by streamlining the navigation and making case studies and news more prominent. Visit the site.
Increasing accessibility was one of the main aims of the website redesign, by increasing the overall width of the site, space was available
for a larger image area and type size without increasing the need for a visitor to scroll. More focus was directed to the crux of WFD's accomplishments by streamlining the navigation and making case studies and news more prominent. Visit the site.
