The Economist Circulation Guide
The annual circulation guide provides essential facts and figures about The Economist’s readership to an audience that demands the information to be communicated clearly and concisely.
Tables, charts, maps and statistics are presented in a pocket-sized format, with colour-coding, national flags and bold typography
aiding ease-of-use.
The annual circulation guide provides essential facts and figures about The Economist’s readership to an audience that demands the information to be communicated clearly and concisely.
Tables, charts, maps and statistics are presented in a pocket-sized format, with colour-coding, national flags and bold typography
aiding ease-of-use.
The Economist marketing collateral
The Economist asked us to create engaging new marketing collateral aimed at potential advertisers we proposed a suite of brochures that would capture the style and philosophy of the publication, and illustrate its global appeal.
Testimonials from the likes of Richard Branson, Bill Gates and Sir Martin Sorrell featured on the first piece, while the second focused on the publication’s distinctive advertising style to underline the intelligence and sophistication of the brand.
The Economist asked us to create engaging new marketing collateral aimed at potential advertisers we proposed a suite of brochures that would capture the style and philosophy of the publication, and illustrate its global appeal.
Testimonials from the likes of Richard Branson, Bill Gates and Sir Martin Sorrell featured on the first piece, while the second focused on the publication’s distinctive advertising style to underline the intelligence and sophistication of the brand.
Guide to The Economist
Briefed by The Economist to design a brochure that would highlight its global reach and editorial quality, we introduced a graphic ‘equator’ line to divide the content and lead the reader through circulation figures, audience profiles and the publication’s vision and philosophy.
Briefed by The Economist to design a brochure that would highlight its global reach and editorial quality, we introduced a graphic ‘equator’ line to divide the content and lead the reader through circulation figures, audience profiles and the publication’s vision and philosophy.
