Roc Noir branding
Established by experts as a boutique retailer for discerning enthusiasts, Roc Noir is set to become the go-to site for skiers who
demand knowledgeable staff, hand-selected equipment and an unrivalled quality of service.
400 have been working with Roc Noir from the start, creating a full range of sophisticated brand materials from identity, literature
and stationery to packaging and advertising.
Drawing inspiration from stone-carved lettering and modern skiing iconography we crafted a bespoke, timeless marque that combined
a heritage look and contemporary feel to capture the firm’s values and niche positioning.
Established by experts as a boutique retailer for discerning enthusiasts, Roc Noir is set to become the go-to site for skiers who
demand knowledgeable staff, hand-selected equipment and an unrivalled quality of service.
400 have been working with Roc Noir from the start, creating a full range of sophisticated brand materials from identity, literature
and stationery to packaging and advertising.
Drawing inspiration from stone-carved lettering and modern skiing iconography we crafted a bespoke, timeless marque that combined
a heritage look and contemporary feel to capture the firm’s values and niche positioning.
Roc Noir literature
As part of the launch we created a portfolio of photography and a sophisticated range of marketing materials that captured brand’s values
and positioning.
As part of the launch we created a portfolio of photography and a sophisticated range of marketing materials that captured brand’s values
and positioning.
