SLaM National Services Directory
The South London and Maudsley Trust (SlaM) asked 400 to design a new directory of their services to distribute to GP's and Primary Care Trusts that would raise the profile of their facilities and increase the number of referrals.
The directory’s ease-of-use was a priority, so we developed layouts that allowed each unit a double page spread and styled typography to convey the quality of the care as clearly as possible. The considered organization of the content and two colour palette reduced page-count
and print costs to deliver a clear and cost-effective piece of information design.
The South London and Maudsley Trust (SlaM) asked 400 to design a new directory of their services to distribute to GP's and Primary Care Trusts that would raise the profile of their facilities and increase the number of referrals.
The directory’s ease-of-use was a priority, so we developed layouts that allowed each unit a double page spread and styled typography to convey the quality of the care as clearly as possible. The considered organization of the content and two colour palette reduced page-count
and print costs to deliver a clear and cost-effective piece of information design.
NHS National Patients Survey campaign
Having previously scored lower than average in the National Patients Survey, SlaM approached 400 to develop an awareness campaign
which would increase response rates.
A limited budget and a variety of competing materials challenged us to deliver a cost-effective solution that would demand attention.
Our proposal reflected an existing environmental campaign and introduced the incentive of a tree being planted for every survey completed.
Having previously scored lower than average in the National Patients Survey, SlaM approached 400 to develop an awareness campaign
which would increase response rates.
A limited budget and a variety of competing materials challenged us to deliver a cost-effective solution that would demand attention.
Our proposal reflected an existing environmental campaign and introduced the incentive of a tree being planted for every survey completed.
NHS Children’s Heart Services brochure
As part of the NHS review of children’s congenital heart services a public consultation was launched at the request of parent groups,
NHS clinicians and professional associations.
400 was asked to develop a visual theme for the campaign and design a brochure presenting the facts, summarizing the proposals and
inviting people to have their say. Our solution was visually appealing to a wide audience, clearly communicated the subject matter and presented the content in an easily digestible style.
As part of the NHS review of children’s congenital heart services a public consultation was launched at the request of parent groups,
NHS clinicians and professional associations.
400 was asked to develop a visual theme for the campaign and design a brochure presenting the facts, summarizing the proposals and
inviting people to have their say. Our solution was visually appealing to a wide audience, clearly communicated the subject matter and presented the content in an easily digestible style.
NHS Eating Disorders conference
SLaM briefed 400 to create branding for their annual conference on eating disorders promote recovery from a carer's perspective through
a series of talks from leading industry professionals.
The challenge was to highlight the importance of togetherness in recovery, whilst avoiding any clinical or medical connotations that would suggest medication or illness. Capturing the feelings of unity and positive outcome the colourful, overlapping identity we developed represents
a group of individuals coming together to speak as one. The branding was applied to a range of conference materials including posters, invitations, merchandise and presentation materials.
SLaM briefed 400 to create branding for their annual conference on eating disorders promote recovery from a carer's perspective through
a series of talks from leading industry professionals.
The challenge was to highlight the importance of togetherness in recovery, whilst avoiding any clinical or medical connotations that would suggest medication or illness. Capturing the feelings of unity and positive outcome the colourful, overlapping identity we developed represents
a group of individuals coming together to speak as one. The branding was applied to a range of conference materials including posters, invitations, merchandise and presentation materials.
