Mace brand development
Mace approached 400 to review their global brand guidelines and refine their brand style. The first stage of this ongoing project was the development of revised literature templates for their comprehensive portfolio of printed collateral.
Clear typography and a fresh use of colour and imagery resulted in a set of legible, consistent materials that reflected Mace’s innovative approach and set the tone for a new, confident style of communication.
Mace approached 400 to review their global brand guidelines and refine their brand style. The first stage of this ongoing project was the development of revised literature templates for their comprehensive portfolio of printed collateral.
Clear typography and a fresh use of colour and imagery resulted in a set of legible, consistent materials that reflected Mace’s innovative approach and set the tone for a new, confident style of communication.
Mace Leadenhall Building bid document
Tendering to be the main contractor on the Leadenhall Building in the City of London, Mace asked 400 to develop a bid package that reflected the value and profile of the landmark project.
The comprehensive tender required volumes of complex information to be presented clearly in a format and style that would engage the reader and capture Mace’s vision and highly professional approach.
The bid was presented as a set of two A3 and one A4 cloth-bound and foil- blocked hard-backed books, with a digital version included on an iPad, DVD and USB stick. These were then packaged in a lacquered MDF and Perspex case that referenced Richard Rogers’ design for the building which features external framework in eye-catching yellow and a glass façade through which the inner steel bracings will be visible.
Tendering to be the main contractor on the Leadenhall Building in the City of London, Mace asked 400 to develop a bid package that reflected the value and profile of the landmark project.
The comprehensive tender required volumes of complex information to be presented clearly in a format and style that would engage the reader and capture Mace’s vision and highly professional approach.
The bid was presented as a set of two A3 and one A4 cloth-bound and foil- blocked hard-backed books, with a digital version included on an iPad, DVD and USB stick. These were then packaged in a lacquered MDF and Perspex case that referenced Richard Rogers’ design for the building which features external framework in eye-catching yellow and a glass façade through which the inner steel bracings will be visible.
Mace 'Safety first. Second nature.'
Mace’s ambitious challenge to take its health and safety standards from industry best practice to world leading required a bold, eye-catching brand identity.
Guidelines to promote brand consistency across a range of applications including site signage, literature and merchandise were also developed to ensure clarity of message in the workplace, providing reassurance that Mace is building a culture that lives and breathes health and safety.
Mace’s ambitious challenge to take its health and safety standards from industry best practice to world leading required a bold, eye-catching brand identity.
Guidelines to promote brand consistency across a range of applications including site signage, literature and merchandise were also developed to ensure clarity of message in the workplace, providing reassurance that Mace is building a culture that lives and breathes health and safety.
Mace 20th Anniversary client event
When Mace approached 400 with the brief to develop an identity and theme for their 20th anniversary celebrations, we were keen to create a mark that would be impactful, memorable and that captured the organisation's forward-thinking, creative approach.
Tate Modern, the venue for the event, inspired us to introduce an artistic element using the brand's distinctive colour palette, and we created a unique mark that would be effective across a range of collateral, including invitations, tickets, brochures, exhibition graphics and projections.
The first application was the invitation to the party itself, an A3 print wrapped in bespoke tissue paper to create the feeling of a limited edition
print and to suggest the exclusivity of the event.
When Mace approached 400 with the brief to develop an identity and theme for their 20th anniversary celebrations, we were keen to create a mark that would be impactful, memorable and that captured the organisation's forward-thinking, creative approach.
Tate Modern, the venue for the event, inspired us to introduce an artistic element using the brand's distinctive colour palette, and we created a unique mark that would be effective across a range of collateral, including invitations, tickets, brochures, exhibition graphics and projections.
The first application was the invitation to the party itself, an A3 print wrapped in bespoke tissue paper to create the feeling of a limited edition
print and to suggest the exclusivity of the event.
Mace 20th Anniversary staff event
As part of the their 20th Anniversary celebrations Mace hosted a staff party and asked 400 to develop an identity, printed collateral and event graphics featuring the firm’s most iconic projects.
We combined illustrations of those projects with others representing 20 types of entertainment provided on the night to produce an eye-catching and fun identity which could easily be applied to the range of material.
As part of the their 20th Anniversary celebrations Mace hosted a staff party and asked 400 to develop an identity, printed collateral and event graphics featuring the firm’s most iconic projects.
We combined illustrations of those projects with others representing 20 types of entertainment provided on the night to produce an eye-catching and fun identity which could easily be applied to the range of material.
