Kimberly Clark campaign
To support the launch of Andrex Quilts, 400 was approached to deliver a promotional campaign in London, Manchester and Dublin.
Research into what the product's target market considered to be everyday luxuries revealed that taxis home were the most popular
indulgence, and plans took shape to use taxi media in a completely new way.
For one week, women could catch one of the fleet of ten promotional cabs in city centres and have their fare home paid by Andrex.
The decision to 'wrap' the cabs in quilting ensured that participating taxis were easily identifiable and the impact of the launch attracted
significant media attention.
To support the launch of Andrex Quilts, 400 was approached to deliver a promotional campaign in London, Manchester and Dublin.
Research into what the product's target market considered to be everyday luxuries revealed that taxis home were the most popular
indulgence, and plans took shape to use taxi media in a completely new way.
For one week, women could catch one of the fleet of ten promotional cabs in city centres and have their fare home paid by Andrex.
The decision to 'wrap' the cabs in quilting ensured that participating taxis were easily identifiable and the impact of the launch attracted
significant media attention.
