Interactive Data Customer Forum invitations
Interactive Data, leading provider of financial market data and analytics, approached 400 to design invitations for their annual customer forums, starting with Edinburgh. Working within the existing brand guidelines, we were challenged to create an exciting and fresh invitation that would attract people to the event and evoke a sense of the host cities.
Moving away from traditional corporate imagery, we used Edinburgh's architecture as a basis to create a dynamic black and white photographic collage. This, coupled with bold blocks of brand colours and strong typography gave the invitations new urgency and an individual new look.
This style will be adapted across invitations for forthcoming customer forums in Hong Kong, Singapore and Milan.
Interactive Data, leading provider of financial market data and analytics, approached 400 to design invitations for their annual customer forums, starting with Edinburgh. Working within the existing brand guidelines, we were challenged to create an exciting and fresh invitation that would attract people to the event and evoke a sense of the host cities.
Moving away from traditional corporate imagery, we used Edinburgh's architecture as a basis to create a dynamic black and white photographic collage. This, coupled with bold blocks of brand colours and strong typography gave the invitations new urgency and an individual new look.
This style will be adapted across invitations for forthcoming customer forums in Hong Kong, Singapore and Milan.
