Since the introduction of the government's Feed-in Tariff scheme, the solar PV industry has grown rapidly and the installation market has become increasingly competitive. As an ambitious start-up founded by experts in solar technology, Engensa needed an identity which would reflect their technical expertise and vision, and set them apart from the competition.
Avoiding the overused sun motifs and eco references that have flooded the market, we chose to communicate Engensa's values through
a confident, contemporary logotype and icon that would position them alongside the larger utilities providers and establish them as the
specialists in the sector.
To clearly communicate the concept of solar power providing a direct connection between the sun and appliances in the home we created a striking portfolio of retouched photography, with Engensa ‘sun-switches’ replacing the regular power switches. These images feature across
a range of marketing collateral to emphasise the benefits of switching to solar power.