Deluxe rebrand and literature
When executive jet catering specialist Deluxe decided to reinvigorate their brand they asked 400 to develop an identity that would better reflect their high quality of service and leading market position.
We captured the premium nature of their business with a simple, sophisticated mark, hand-drawn to emphasise the highly personal level of service that they provide to their discerning clients.
The considered application of this mark to materials, ranging from crockery and linen to uniforms and high-loader vehicles, ensured that a highly professional brand consistency was maintained on the ground and in the air.
Promotional literature was also redesigned, with premium paper stocks and finishes chosen to compliment the brand style, and a portfolio of new photography taken to reinforce the quality of their food and service.
When executive jet catering specialist Deluxe decided to reinvigorate their brand they asked 400 to develop an identity that would better reflect their high quality of service and leading market position.
We captured the premium nature of their business with a simple, sophisticated mark, hand-drawn to emphasise the highly personal level of service that they provide to their discerning clients.
The considered application of this mark to materials, ranging from crockery and linen to uniforms and high-loader vehicles, ensured that a highly professional brand consistency was maintained on the ground and in the air.
Promotional literature was also redesigned, with premium paper stocks and finishes chosen to compliment the brand style, and a portfolio of new photography taken to reinforce the quality of their food and service.
