Dell Computers Partner forum
Dell Computers briefed 400 to develop the branding and application for a Partner event to be held in Paris.
We created a simple, single-colour illustrative style that could be applied consistently and cost-effectively to produce a distinctive and memorable range of conference materials.
Dell Computers briefed 400 to develop the branding and application for a Partner event to be held in Paris.
We created a simple, single-colour illustrative style that could be applied consistently and cost-effectively to produce a distinctive and memorable range of conference materials.
Dell Computers ‘Do You Print?’ campaign
To support the launch of their new range of printers, Dell asked 400 to develop an internal campaign which would increase the ROI of the external campaign by providing sales teams with materials that profiled products and provided upsell paths.
The basis for the whole campaign was the simple 'Do You Print?' conversation-opener which was applied to merchandise, training materials
and sales guides. This, combined with a bold colour palette and typography ensured maximum impact on launch and a distinctive campaign
which ran effectively throughout EMEA.
To support the launch of their new range of printers, Dell asked 400 to develop an internal campaign which would increase the ROI of the external campaign by providing sales teams with materials that profiled products and provided upsell paths.
The basis for the whole campaign was the simple 'Do You Print?' conversation-opener which was applied to merchandise, training materials
and sales guides. This, combined with a bold colour palette and typography ensured maximum impact on launch and a distinctive campaign
which ran effectively throughout EMEA.
Dell Computers ‘Time for Colour’ campaign
For the launch of their new range of colour printers, Dell came to 400 to develop an EMEA-wide internal campaign which would raise awareness of the products and generate excitement on the sales floors.
We developed the 'Time for Colour' concept and strapline to communicate two main messages - that the low cost of Dell's range meant there was never a better time for the consumer to upgrade from black and white, and that the high performance products made colour printing as quick as monotone.
We captured these key features of high quality, fast colour printing in a bold, attention-grabbing that could be easily and effectively applied to a range of merchandise.
For the launch of their new range of colour printers, Dell came to 400 to develop an EMEA-wide internal campaign which would raise awareness of the products and generate excitement on the sales floors.
We developed the 'Time for Colour' concept and strapline to communicate two main messages - that the low cost of Dell's range meant there was never a better time for the consumer to upgrade from black and white, and that the high performance products made colour printing as quick as monotone.
We captured these key features of high quality, fast colour printing in a bold, attention-grabbing that could be easily and effectively applied to a range of merchandise.
