City Law rebranding
Having established themselves in the commercial litigation market, City Law Financial LLP approached 400 to develop a new brand identity which would better reflect their values, expertise and positioning as a vibrant, personable and specialist firm with unrivalled experience.
Our focus with the new branding was to capture the firm's character, personal approach and ambition. A balance of these values was
achieved by combining contemporary typography and a sophisticated mark to convey a feeling of understated confidence across printed
literature and an enhanced website.
Having established themselves in the commercial litigation market, City Law Financial LLP approached 400 to develop a new brand identity which would better reflect their values, expertise and positioning as a vibrant, personable and specialist firm with unrivalled experience.
Our focus with the new branding was to capture the firm's character, personal approach and ambition. A balance of these values was
achieved by combining contemporary typography and a sophisticated mark to convey a feeling of understated confidence across printed
literature and an enhanced website.
City Law website
As part of their rebranding, City Law asked 400 to review their on-line presence and redesign their website to enhance their standing
as an experienced, modern, boutique law firm.
An uncluttered layout and clear typographic style reflects their specialist nature and positions them as competition to larger law firms, emphasising their character, confidence and highly professional approach. Visit the site.
As part of their rebranding, City Law asked 400 to review their on-line presence and redesign their website to enhance their standing
as an experienced, modern, boutique law firm.
An uncluttered layout and clear typographic style reflects their specialist nature and positions them as competition to larger law firms, emphasising their character, confidence and highly professional approach. Visit the site.
