Taj | branding

Having numerous business initiatives in a variety of markets,
Tarek Juffali approached 400 to create a logo that would reflect his reputation in private, public or corporate settings. With such broad applications and uses, an elegant typographic brand was the most versatile solution. Using an understated and regal typeface, the logo
was applied to business stationery, utilizing a complimentary colour palette to differentiate specific areas of business. Added details like incorporating an extra flap into the business card creates a sense of intrigue within an otherwise very simple and clean layout.