React | identity
As a bespoke interior design company specialising in office and corporate spaces, React came to 400 looking to create a strong
brand before expanding the business. Up against larger competitors, the key was to convey the professionalism and bespoke level of service on offer. Using the designer furniture React favours as inspiration, the typography features pure, smooth and structural letterforms. The series of lines in the accompanying graphic bring
a sense of dynamism and movement and allude to architectural drawings and exclusion zones in floorplans. Applying the brand to corporate stationery, textured stock was chosen to mirror the technical nature of their work.
As a bespoke interior design company specialising in office and corporate spaces, React came to 400 looking to create a strong
brand before expanding the business. Up against larger competitors, the key was to convey the professionalism and bespoke level of service on offer. Using the designer furniture React favours as inspiration, the typography features pure, smooth and structural letterforms. The series of lines in the accompanying graphic bring
a sense of dynamism and movement and allude to architectural drawings and exclusion zones in floorplans. Applying the brand to corporate stationery, textured stock was chosen to mirror the technical nature of their work.