Plum | identity
Plum are a newly formed telecommunications consultancy of a small group of high profile individuals who have branched off from previous organisations in a strive for simplicity and innovation. Our brief was to reflect their superior knowledge and foresight in a way that would not over complicate such a technical industry, and promote the notions of trust, creativity, and professionalism. After many typographic and colour options, we chose a flowing and bright solution that clearly highlighted the four individual elements working together to form a simple yet striking brand that reflected the corporate image Plum wanted to portray.
Plum are a newly formed telecommunications consultancy of a small group of high profile individuals who have branched off from previous organisations in a strive for simplicity and innovation. Our brief was to reflect their superior knowledge and foresight in a way that would not over complicate such a technical industry, and promote the notions of trust, creativity, and professionalism. After many typographic and colour options, we chose a flowing and bright solution that clearly highlighted the four individual elements working together to form a simple yet striking brand that reflected the corporate image Plum wanted to portray.