Deluxe | brand update

An updated professionalism was needed for Deluxe to reflect their level of service, and re-connect with their high-end audience. Deluxe are one of the world leaders in catering for private jets, and we wanted to make this reputation visible through their logo. By refining it into a more simplistic and distinguished flow of typography we allowed the elegance to speak for itself, as opposed to being forced through over complicated swirls. The leading between the characters also sets a distinguished space, making the brand prominent and defined, whilst maintaining a charming simplicity.

Click here to view their brochure.