Cemmap | Identity


The logo 400 designed is based on the cemmap philosophy,
their current standing in the academic community and their
future in the research and education of their craft.

The bar under their logo serves as a conceptual representation
of a caliper and operates as a graphic device that is adjustable
to its environment. The logo is adaptable and designed to fit
different types of media, allowing it the versatility to change
shape and form the basis of a grid structure for cemmap’s
corporate literature. In addition to the logo and brand refresh
400 is creating branding material ranging from print media
to web.