December | Branding with a bit of history


400 and MHO came together to brand Sawyers Court, Waltham Cross with a little bit of history. The Sawyers Court branding theme revolves around the image and shape of King Edward the First’s cross, the Walthom Cross. A subtle pattern of clear foil blocked crosses make up the front cover of the brochure. The colour scheme; bright blue, white and grey create the finishing clean and crisp look for the brochure, while the clear plastic envelope ensured that the brochure gained immediate attention and was easily recognizable. While the history of the site is incorporated into the design the end result is a fresh and modern looking campaign.

The branding theme was extended to a mailer, price list, floor plan booklet, elevation plans, micro-site and on-site signage. All paper printing was produced on recycled paper stock.






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