October | 400 designs a Post Office


The 400 tender for Royal Mail Group’s exhibition stand at the 2006 Political
Conferences won us the opportunity to turn our creative into reality. We produced
a fully operational, mobile Post Office: The exhibition stand provided Post Office
services, internet access, seating and secure storage.

The branded exhibition stand was entirely custom built with curved walls and counters
to attract and direct the flow of visitors. Drop shadows were strategically incorporated
into the signage to give the graphic content a 3D quality and ‘lift it off’ its panels.
Single images were formed through a collage style design made up of several overlaid
sheets to suggest movement. To maximise the visibility of the stand and give the
structural design greater impact a high-level illuminated sign branded with the post
office logo and graphics was created to make the stand a focal point and command
attention. In keeping with important space and budget concerns and restricted build
and breakdown times, our free standing and mobile Post Office was easy to construct,
dismantle and transport.

The graphic style was then applied to animated screensavers, which we created
to maintain consistency and complete a visitor experience that was both memorable
and informative.











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