September | MHO New Homes Card


Looking to welcome new leaseholders to their homes as well as generate interest
in becoming a case study, MHO asked 400 to design a dual purpose card. 400’s
strategy was to keep a strong corporate feel, contrasted with quirky illustrations
that were specifically commissioned for the project. This style sets MHO apart
within their industry with the aim of bringing the fun back into home ownership.

The 6pp DL card included a pre-paid reply card that made responding easy.

Just one week after sending out their New Homes Card, MHO has experienced
a feedback volume greater than their total response rate for the previous year.

"This is great news for MHO as it helps us to evidence the changes we make to
people's lives by offering homes for sale on an affordable basis and will help us
to get our message out there and help more working people on low and
moderate incomes.”Jim Munson, Marketing Operations Manager,
Metropolitan Home Ownership






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