November | Deluxe – Soaring above


One of the world’s leading executive jet caterers, Deluxe, appointed 400 to refine their corporate identity, and produce a new brochure. Elegance and desirability were paramount, along with consistency of professionalism to ensure the clientele know they are paying for the best of the best.

Deluxe were in need of bringing their brand up to date, and we achieved this through fine tuning the ‘D’ and refining the colour palette to signify excellence and trustworthiness. We commissioned photography of a selection of the mouth watering dishes from the menu, and typeset the brochure so that the viewer would feel that they still had a choice, rather than being overwhelmed by a solid block of information.

The end result turned out to be classic and contemporary, with the style and grace to re-affirm that Deluxe are soaring above the competition.

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