June 2007 | Harry Potter hits the Dell sales floor
It’s that time again, Harry Potter mania is hitting the streets and the Dell sales floor. 400 designed the Magic of Printing campaign for Dell’s internal sales team to maximise launch presence and coverage at Dell HQ.
Immediately engaging a response from the sales team life size Harry Potter stands, hanging cubes and magic wand cards were designed to promote Dell’s tie in with the new Order of the Phoenix film and imaging CD.
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