October | Dell All-in-One Pan-EMEA Launch


In October, Dell launched their new range of All-in-One printers and came to 400 to create a branding strategy and direct mail campaign for their internal pan-EMEA event. 400 created the entire look and feel of the launch, and applied it across posters, sign ups, swatch books and custom made incentive box sets. Packed with incentives and keepsakes based on Dell’s USPs, each set worked as a compact and literal representation the printer’s four key features. The different sized boxes could fit together in different ways, reiterating how easy it is to personalize the new AiO printer to your customers needs.

We also kept costs down by utilizing a box folding method that could use a print on one side technique and also used side flaps to print information on rather than using extra leaflet papers. The boxes were not only a success at the event, but the branded materials inside the boxes; a recycled highlighter, tape measure, chocolate coin and micro desk clock, ensured that the event’s message has a lasting effect.


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