Bush Homes | brand update


400 has created an updated look for Bush Homes and applied it to their Shared Ownership
and Leaseholders brochures. Using legibility and ease of use as starting points, the text was
set into a three-column grid. Illustration elements were added for visual interest, and used
as silhouettes of solid blocks of colour. Their minimal use throughout the document, keeps
a large proportion of white space, and maintains the focus on the text.

This new style was also applied to hoardings on a new Bush Homes development.







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