April 2007 | Building up some buzz for Bentley Grove


The theme for Bentley Grove was 100% exclusivity. From a membership card teaser to
a unique password entry website*, every element of the Bentley Grove branding had an air
of prestige.

The micro-site features information, pricelists, floor plans, call back function and images in
a sleek black and silver design. While the campaign branding shines with silver foil blocked
lettering and an elegantly embossed and dye cut front cover. The campaign is also extended
to advertising, signage and mailer.




* - password is 400



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